Loonfeather is a local news website and companion podcast covering Ville-Émard, Saint-Henri, Côte-Saint-Paul, Monk Boulevard and the Turcot corridor. We sell our own advertising directly — no agency, no middle step.
3
Placement formats
5
Places covered
$160
Starting placement, CAD
6 wks
Longest package run
Advertise with us
Every placement below runs above the waterline in print, or below it on the podcast — some run both at once. Full detail, including what each placement is built from, is on the advertising page.
The listing
Your logo, a short description and a link, live on the community page for 30 days, with one update if your details change mid-run.
How it runs
This is a web placement with no host-read component; a monthly page-view count is shared so you can see how the listing performed.
Includes one update and a monthly page-view count.
Request Neighbourhood ListingReading
A sidebar placement runs on our news pages for two weeks, carrying your message wherever readers land that week.
Listening
Two host-read mentions air on the podcast during the same run, using the same message so the two formats reinforce each other.
Includes message planning and a combined summary.
Request Mirrored Mention PairReading
A six-week web presence, three newsletter credits, and one seasonal guide article carrying your organization's name as the supporting partner.
Listening
Podcast mentions run in step with the web schedule across the same six weeks, closing with a short written report on what ran and when.
Includes a planning session, creative help and a closing report.
Request Reflection Season PackageBooking
Placements are booked in the order requests arrive. A Neighbourhood Listing can usually start within a few business days; the Mirrored Mention Pair and Reflection Season Package need more lead time, since podcast recording is scheduled around our regular episode calendar.
Creative — your logo, description or seasonal guide copy — is due five business days before a placement's start date. Creative sent after that date pushes the start date back rather than shortening the run.
Enquiries and creative are handled Monday – Friday, 09:00–17:30 (Eastern Time (ET) — Montreal). A message left outside those hours is answered the next business day.
Changes to a booking already in production — swapping the sidebar copy, moving a podcast read to a different week — are made where the schedule allows, by writing to [email protected].
Process
01
You tell us the placement you want and the dates you have in mind, by form or email.
02
We confirm availability, the price and the exact run dates in writing.
03
You send your logo, copy or seasonal guide material; we check it fits the placement before it runs.
04
The placement goes live on the dates confirmed, in print, on air, or both.
Terms worth knowing
Quick questions
Directly. Every placement on this site is booked and produced by Loonfeather; there is no third-party agency in between.
Yes — the Neighbourhood Listing is web-only. The Mirrored Mention Pair and Reflection Season Package both pair a web placement with podcast mentions.
Ville-Émard, Saint-Henri, Côte-Saint-Paul, Monk Boulevard and the Turcot corridor. Our registered address is on St. Patrick Street.
Consistency
When a placement pairs a web format with a podcast mention, the same message is checked against both scripts before either goes out, so a reader who later hears the episode recognizes the same offer rather than a different version of it. Publication and recording dates are set together at confirmation, not adjusted separately afterward. This is a matter of internal process, not a promise about results — we describe what we produce and when, not what it will bring you.
Who advertises with us
Most advertisers are independent businesses already known on the street — a café on Notre-Dame, a repair shop off Monk Boulevard, a cultural group that runs events around Côte-Saint-Paul — looking for a way to reach people who already read local coverage rather than a citywide audience. A Neighbourhood Listing suits a business that wants a simple, lasting presence; the paired formats suit one that wants the same message to land twice, once on the page and once in the ear.
Organizations planning something seasonal — a community event, a fundraiser, a series of workshops — are the usual fit for the Reflection Season Package, since its six-week run and partner-labelled article give a longer lead-in than a single ad could.
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